More and more customers start with a question to an AI assistant instead of a list of links. To be recommended there, your website has to be easy to crawl, easy to understand and worth citing. The good news: the foundations overlap heavily with good SEO. The difference is in the details, and in building them in from the first sketch.
What we focus on
Found on Google
Technical SEO, keyword-mapped pages, internal links, schema and Core Web Vitals in the green, from day one, not as an add-on.
Recommended by AI
Clear entity facts, answer-first content, FAQ and organization schema, crawler access for AI search bots, and the off-site signals AI tools trust.
Ridiculously fast
Hand-built pages without plugin bloat. We aim for 95-100 on Google Lighthouse, on mobile.
Built to convert
Clear offers, proof, calls to action and forms that turn visitors into calls, bookings and quote requests.
How the main platforms find businesses
| Platform | Where answers come from | What helps you appear |
|---|---|---|
| Google Search | Google’s index, ranked page by page | Relevant pages, technical health, links, page experience |
| Google AI Overviews & AI Mode | Pages already in Google’s index | The same SEO foundations (Google says there are no extra requirements) plus clear, answer-first content |
| ChatGPT search | Live web results fetched by OpenAI’s search crawler, plus what it already knows | Letting OAI-SearchBot crawl your site; clear facts; mentions on other trusted sites |
| Perplexity | Live web results with cited sources | Allowing PerplexityBot; well-structured, specific, up-to-date pages |
| Gemini, Copilot & others | Their own search indexes (Google, Bing) | Strong SEO in Google and Bing; consistent business information |
What we build into every site
1. A site AI can actually read
Pages are server-rendered HTML: no important content hidden behind JavaScript, pop-ups or images. Clean headings, descriptive links and a sitemap help every crawler.
2. Crawler access, on purpose
We set up robots.txt so search and AI-search crawlers (Googlebot, Bingbot, OAI-SearchBot, PerplexityBot and others) can reach your public pages, and we discuss whether you want AI training crawlers such as GPTBot to have access: that’s a separate choice.
3. Clear facts about your business (your “entity”)
Who you are, what you do, where, for whom, prices or price ranges, hours, credentials: stated plainly on the page and repeated consistently in your Google Business Profile and directory listings. AI systems recommend businesses they can describe confidently.
4. Structured data
Organization or LocalBusiness, Service, FAQ, Breadcrumb, Article and Review markup (where legitimate) so machines don’t have to guess.
5. Answer-first content
Service and FAQ sections that answer the questions customers actually ask, near the top of the page, with specifics: prices, timelines, comparisons, steps. This is what gets quoted.
6. Proof and freshness
Visible “last updated” dates, author and company details, real reviews and case results. AI tools and Google both favor content that is current and trustworthy.
7. Speed and experience
We target 95-100 on Google Lighthouse on mobile. Fast pages get crawled more efficiently and convert better.
8. Measurement
Google Search Console, Bing Webmaster Tools and analytics from launch, so you can see queries, rankings and referrals from AI tools as they grow.
What about llms.txt?
llms.txt is a proposed file that summarizes a site for AI models. It’s cheap to add and we include it on request, but the major AI search products haven’t said they rely on it, so we focus first on the things that demonstrably matter above.
The honest part
No one controls what Google or an AI model shows, so nobody can guarantee rankings or mentions. What we can do is remove every technical and content barrier, and give you a site worth recommending.