A good website for law firms is not a brochure. It should earn trust with people facing a stressful problem and turn that into a consultation request. Here is what that takes, page by page.
What your website has to do
For law firms, the job of the website is to earn trust with people facing a stressful problem and turn that into a consultation request. Everything below serves that.
What your customers search for
- “[practice area] lawyer near me”
- “personal injury lawyer [city]”
- “divorce attorney [city]”
- “estate planning attorney”
- “free consultation lawyer”
The pages that matter
| Page | What it needs |
|---|---|
| Home | Practice areas, location, and a clear way to request a consultation. |
| A page per practice area | What the process looks like, timelines, fees approach and common questions. |
| Attorney profiles | Experience, bar admissions and a human introduction. |
| Results and reviews | Within your state bar’s advertising rules. |
| Contact | A short, secure intake form. |
Features worth having
- Intake form that avoids collecting confidential details
- Attorney and LegalService schema
- Clear disclaimers
- Spanish or other language versions if you serve those clients
Getting found in Google and AI answers
Explain the process for each practice area step by step ("what happens after a car accident claim is filed"). AI assistants cite clear, neutral explanations, and those pages also convert well. Every site we build includes technical SEO, structured data and fast loading as standard. Read more in SEO and AI discovery.
Common mistakes
- One page for every practice area crammed together
- Wall-of-text bios with no photo
- Advertising language that breaks bar rules
What it costs
Most law firms fit our Growth package ($5,900 · 4-6 weeks). See pricing for what each package includes, or read what a website costs in 2026 for market ranges. You get a fixed written quote before we start.
Frequently asked questions
Do you know the bar advertising rules?
We follow the common rules (disclaimers, no guarantees of outcomes), but your firm should review copy against your state bar’s rules before launch.
Can the site help pre-qualify leads?
Yes. Intake forms can ask the case type, location and timing so you spend time on the right calls.
How much does a website for law firms cost?
With us, most start at $5,900. The market ranges widely, from a few hundred dollars for DIY builders to tens of thousands with large agencies.
Free · No obligation
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