A good website for salons and med spas is not a brochure. It should make booking effortless and show the results that make people book. Here is what that takes, page by page.
What your website has to do
For salons and med spas, the job of the website is to make booking effortless and show the results that make people book. Everything below serves that.
What your customers search for
- “hair salon near me”
- “botox [city]”
- “med spa near me”
- “balayage [city]”
- “facial near me”
The pages that matter
| Page | What it needs |
|---|---|
| Home | Your look and feel, top services and a Book button. |
| Service menu | Each treatment with duration, price range and aftercare. |
| Gallery | Real results with consent. |
| Team | Stylists or practitioners and their specialties. |
| Policies | Deposits, cancellations and first-visit notes. |
Features worth having
- Booking widget (Vagaro, Boulevard, Square and similar)
- Gift card link
- Treatment pages with prices
- HealthAndBeautyBusiness schema
Getting found in Google and AI answers
Clear treatment pages ("how long does Botox last", "what is balayage") answer the questions people ask AI assistants and push them to book. Every site we build includes technical SEO, structured data and fast loading as standard. Read more in SEO and AI discovery.
Common mistakes
- Instagram embeds instead of real pages
- No prices at all
- Medical claims a med spa cannot support
What it costs
Most salons and med spas fit our Launch package ($2,900 · 3-4 weeks). See pricing for what each package includes, or read what a website costs in 2026 for market ranges. You get a fixed written quote before we start.
Frequently asked questions
Can booking live on the site?
Yes. We embed your booking tool or link to it on every service page.
Do med spas need special care?
Yes: avoid outcome guarantees and keep medical claims accurate and reviewed by your medical director.
How much does a website for salons and med spas cost?
With us, most start at $2,900. The market ranges widely, from a few hundred dollars for DIY builders to tens of thousands with large agencies.
Free · No obligation
Start your project
More industry guides
Industry guideDentists
Booked appointments, not just visits
Industry guidePlumbers
Calls from people with a leak right now
Industry guideContractors and Remodelers
Fewer tire-kickers, bigger projects
Industry guideRestaurants
Menus people can read on a phone
Industry guideLaw Firms
Trust, clarity and qualified consultations
Industry guideHVAC Companies
Calls when the heat or AC fails