A good website for real estate agents is not a brochure. It should build a brand and a lead source you own, beyond the portals. Here is what that takes, page by page.
What your website has to do
For real estate agents, the job of the website is to build a brand and a lead source you own, beyond the portals. Everything below serves that.
What your customers search for
- “real estate agent [city]”
- “homes for sale [neighborhood]”
- “best neighborhoods in [city]”
- “sell my house [city]”
- “home value [city]”
The pages that matter
| Page | What it needs |
|---|---|
| Home | Your area, your results and two paths: buy or sell. |
| Neighborhood guides | Real local detail: schools, commutes, prices, what it feels like. |
| Sellers | Your process, marketing and a home-value request. |
| Buyers | Steps, financing partners and search. |
| About and reviews | Your story and client reviews. |
Features worth having
- IDX listing search where your brokerage allows
- Home-value request form
- Neighborhood pages you can keep adding
- RealEstateAgent schema
Getting found in Google and AI answers
Neighborhood guides written from real local knowledge are what AI assistants quote for "best neighborhoods in [city]". Portals cannot match that. Every site we build includes technical SEO, structured data and fast loading as standard. Read more in SEO and AI discovery.
Common mistakes
- A template identical to every other agent’s
- No neighborhood content
- Lead forms asking too much too soon
What it costs
Most real estate agents fit our Growth package ($5,900 · 4-6 weeks). See pricing for what each package includes, or read what a website costs in 2026 for market ranges. You get a fixed written quote before we start.
Frequently asked questions
Can we show listings?
Usually through your brokerage’s IDX feed. We integrate the search your MLS allows.
Will neighborhood pages really rank?
Detailed, honest guides often rank well locally, and they give you something useful to send to clients.
How much does a website for real estate agents cost?
With us, most start at $5,900. The market ranges widely, from a few hundred dollars for DIY builders to tens of thousands with large agencies.
Free · No obligation
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